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Build a brand that resonates with your audience and sets you apart from the competition. This comprehensive package takes you through all the essential steps to crafting a powerful brand identity.


What's Included:

  • Discovery Phase (1-2 weeks):
    • Collaborative workshops to explore your brand story, core values, and differentiators.
    • In-depth customer persona development to understand your ideal audience.
    • Competitive analysis to identify market trends and opportunities.
  • Brand Strategy (3-4 weeks):
    • Development of a unique brand positioning statement that captures your essence.
    • Creation of a clear brand messaging framework to guide your communication.
    • Recommendations for brand voice and tone to connect with your target market.
  • Brand Identity Design (1-2 weeks):
    • Logo design that embodies your brand identity.
    • Development of a cohesive colour palette and typography guide.
    • Creation of a brand style guide outlining your visual identity for consistent application.


By the End of this Package, You Will Have:


  • A concise understanding of your brand's core values and target audience.
  • A strategic roadmap for building a strong and differentiated brand.
  • A professional and visually appealing brand identity that sets you apart.
  • A brand style guide to ensure consistent brand application across all touchpoints.


This package is ideal for:


  • Startups and new businesses establishing their brand identity.
  • Existing businesses seeking to rebrand or refresh their image.
  • Companies wanting to develop a more strategic and unified brand voice.

Brand Blueprint and Design Package

  • This package helps bring your vision to life by uncovering what your brand is all about, defining who you serve, and designing an identity that will communicate effectively to your audience.


    What's Included in All Services:


    • Dedicated Project Manager: A single point of contact throughout the project to ensure clear communication and a smooth workflow.
    • Collaborative Design Process: I work closely with you to understand your brand, target audience, and goals.
    • High-Quality Design Files: Receive final designs in industry-standard formats for easy use and future edits.


    Brand Discovery

    • Timeline: 1-2 weeks
    • What's Included:
      • Collaborative workshop to explore your brand story and core differentiators.
      • Customer persona development to understand your target audience's needs and desires.
      • Competitive audit to identify your strengths and weaknesses.
      • Brand positioning exploration to discover your unique market position.
      • Recommendations for brand messaging and visual identity direction.


    Brand Strategy

    • Timeline: 3-4 weeks
    • What's Included:
      • In-depth workshop to uncover your brand vision, mission, and core values.
      • Competitive analysis to understand your market landscape.
      • Target audience research to define your ideal customer.
      • Development of a unique brand positioning statement.
      • Brand messaging framework to guide your communication.
      • Brand style guide outlining your visual identity (colours, fonts, imagery).


    • Brand Identity 
      • Timeline: 1-2 weeks
      • Revisions: 2 rounds of revisions
      • Concepts: 1 comprehensive brand identity concepts
      • What's Included: Logo design, colour palette, typography guide, brand style guide, letterhead, envelope, and business card (Print-ready files and the final logo in various formats (vector, web, print)). 


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